Effective visual communication can help organizations and individuals successfully convey their ideas, engage audiences and develop their brands. Both Graphic Communications and Design & Visual professionals contribute important knowledge and expertise to the field of visual communication. Graphic Communications focuses on the design, development and creation of visual pieces used to relay specific information, ideas or emotions.
Graphic communication professionals use a variety of media to convey their ideas, like photography, graphic design, illustration, and print production. Design & Visual Arts focuses on the composition, design and visual appeal of symbols, words and images.
Design & Visual Arts refers to both the creation process and completed projects. Designers can perform functions like creating company logos, designing the layout for a magazine advertisement, designing and marketing product packaging, and making websites.
